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Google Is Once Again Deemed a Monopoly, This Time in Ad Tech

Google Is Once Again Deemed a Monopoly, This Time in Ad…</p> </div> </div> </div> <div class="aft-post-thumbnail-wrapper"> <div class="post-thumbnail full-width-image"> <img width="1024" height="683" src="https://northwaycan.com/wp-content/uploads/2025/04/Google-Ad-Lawsuit-Business-2210074784.jpg" class="attachment-covernews-featured size-covernews-featured wp-post-image" alt="Google Is Once Again Deemed a Monopoly, This Time in Ad Tech" decoding="async" loading="lazy" /> </div> </div> </header> <div class="entry-content"> <p><!DOCTYPE html> <html lang="en"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>Google Is Once Again Deemed a Monopoly, This Time in Ad Tech

Google Is Once Again Deemed a Monopoly, This Time in Ad Tech

In a recent decision, the Federal Trade Commission (FTC) has declared Google a monopoly in the ad tech industry. This ruling comes after years of investigation into Google’s dominance in online advertising, particularly through its popular platform, Google Ads.

According to the FTC, Google’s control over the ad tech market has stifled competition and resulted in higher prices for advertisers. This decision has sparked a debate among industry experts and lawmakers about the implications of Google’s monopoly status.

Some argue that Google’s dominance in ad tech is harming small businesses and limiting consumer choice. Others believe that Google’s position is a result of its innovative technology and superior services.

This is not the first time Google has been accused of monopolistic behavior. In 2013, the European Commission fined Google for promoting its own shopping comparison service over competitors. The company has also faced scrutiny over its search engine practices.

Despite these challenges, Google remains a powerhouse in the tech industry, with billions of users and a vast advertising network. The FTC’s ruling is expected to have far-reaching implications for the ad tech industry and may lead to increased regulation of Google’s practices.

It remains to be seen how Google will respond to this latest development and whether it will make any changes to its ad tech business. In the meantime, industry observers will continue to monitor the situation closely.